AlphaEight by Axel Matthew

AlphaEight is a project that focused on the comeback of the actor and Indonesian Fashion Icon, Axel Matthew. The client wanted to burrow into the idea of street fashion, street art and the current trends the youth. The designs were intended to represent those ideas and the comeback of the client after being away for a while in the industry. Looking at his social stance and current product merch, I created designs that well presents his style and fashion diversity exclusively showcasing his ethnicity and streetwise visualisation.