Jing’s Sweet Treats

Jing’s Sweet Treats is a local cake shop located in the south region of the Philippines within the province of Sultan Kudarat, “Esperanza” meaning hope. The project is about creating a brand for the client that showcases her trade and new business. As part of the project, She wanted something that is simple and uses a somewhat as she described “cute personality”. So I came up with a hand drawn style logo with a subtle use of pastel colours embracing that warm touch.