As the project lead for the St. Christopher's Brand refresher, I was able to utilise my design expertise to create a concept that helped promote the fresh new brand look and drive direct bookings straight to St Christopher's website. My team and I created visually stunning content, including a new brand guideline, hero image posters, captivating animation ad, attention-grabbing hostel flyers, and impactful roll-up banners, among other collateral assets. These design elements were strategically aligned with our campaign's objectives and played a pivotal role in amplifying our message to our broader customer base. By taking a user-centric design approach and using data-driven design choices, we were able to enhance the booking experience, making it more intuitive and irresistible for our target audience. As a result, we were able to effectively convey the value of booking directly with St. Christopher's, which led to a notable increase in revenue and a seamlessly improved booking journey for our valued customers. Overall, I am proud to have played a part in creating a successful brand refresher for St. Christopher's.