To kick off the new year, our team reimagined the Bels Menu for January 2024, drawing inspiration from the bold, energetic vibe of Belushi’s Amsterdam. We blended elements from the interior design and existing brand visuals with traditional tattoo-style illustration to give the menu a fresh, eye-catching edge that felt both playful and on-brand.

Beyond the menu itself, during my time in Belushi’s, I also created a range of supporting assets for Belushi’s that helped bring the brand awareness across digital touchpoints. This included a series of animated and static social posts, as well as digital banners that extended Belushi’s visual persona across all platforms.