As the project lead for the St. Christopher’s brand refresh, I used my design skills to develop a concept that not only gave the brand a fresh new look but also helped drive direct bookings to their website. Working with my team, we created a range of visually striking content, including new brand guidelines and hero posters, as well as animated ads, hostel flyers, and roll-up banners, all designed to support the campaign’s goals.

We adopted a user-centred design approach, informed by data, to enhance the booking experience for travellers, making it smoother and more compelling. The result was a clearer message about the benefits of booking directly with St. Christopher’s, which helped boost revenue and improve the overall customer journey.

I’m proud to have been part of a project that refreshed the brand and made a real impact on both the user experience and business results.