MAVATOM was an exciting project I had the privilege to work on during the launch of That Boutique-y Drinks Company (TBDC) in China, under the Atom Group. The primary objective of this endeavor was to introduce the exceptional TBDC line to the Asian market, showcasing its distinct style and world-class drinks sourced from various corners of the globe.

As the leader of the China Creative Team, I spearheaded the generation of ideas and the creation of captivating graphic assets. These included digital ad banners, captivating animation content such as GIFs and motion graphics, as well as interface buttons and visually appealing page design layouts. Our aim was to continuously enhance the project's development and create an engaging landing page that would effectively promote the launch and highlight TBDC's diverse product collections. From their exquisite Whisky line to their captivating Gin line, Rum selections, and even the enticing Gift/Tasting sets, each offering deserved its moment in the spotlight.

With a focus on creating an immersive and visually stunning experience, we aimed to captivate the attention of the target audience, leaving a lasting impression. Our objective was to ignite curiosity, inspire exploration, and ultimately drive engagement and sales within the Chinese market.

MAVATOM became a celebration of craftsmanship, quality, and the vibrant world of TBDC. It was an honor to be part of this project, and I'm proud of the collaborative efforts put forth by our team to bring it to life.

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ONA x MAVATOM

ONA x MAVATOM

ONA x MAVATOM

ONA x MAVATOM

ONA x MAVATOM ONA x MAVATOM ONA x MAVATOM ONA x MAVATOM

Brand:
Atom Group

Project:
Mavatom 2019

Team:
Designer: @houseofona